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Osmaan Sharif

Branding & AI: business evolution with Phil Pallen

By Your Business Quest Podcast

“AI will never have lived experience.”

In this episode, I’m joined by Phil Pallen, a branding and AI strategist who has spent over 13 years helping small business owners position, build, and promote their brands.

We explore how branding has evolved, the practical ways AI can enhance productivity, and why human experience remains irreplaceable in business.

Phil shares his personal journey, actionable insights, and how he’s embraced his Entrepreneurial Superpower® of being a Star in the Wealth Dynamics profiles, to build a fulfilling business and help others do the same.

Trust me, this is an episode you don’t want to miss—especially if you’re curious about how branding and AI can shape the future of your business.

Key conversation points:

1. Branding as the Art of Being Yourself:

• Why branding is more than visuals—it’s about creating consistency between how people experience you online and in person.

• How your brand evolves with your goals and values, ensuring alignment and authenticity.

2. Practical AI for Small Business Owners:

• Real-life examples of how AI can save time, boost creativity, and transform overwhelming tasks like creating case studies and writing content.

• Why great AI outputs require thoughtful inputs.

3. The Irreplaceable Value of Human Experience:

• Phil’s take on why human storytelling and lived experiences are essential in a world increasingly shaped by AI.

• How to leverage AI without losing the unique human connection in your brand.

4. Harnessing Your Entrepreneurial Superpower®:

• Phil reflects on his Wealth Dynamics Star profile and how he’s built his business around his strengths while creating opportunities for others.

• Why every Entrepreneurial Superpower has a place in branding and business success.

5. Evolving with Purpose:

• The importance of regularly revisiting your brand to ensure it aligns with your current vision and audience.

• How to embrace change and stay true to yourself as your business grows.

Enjoy.

Osmaan

Useful Links:

Take the free Business Magic Scorecard here.

Connect on LinkedIn | Instagram | Facebook |Email me here

Discover your Entrepreneurial Superpower with Wealth Dynamics

Book in for a free Virtual Cuppa here

Pre-order Phil’s book on AI for Small Business here

Follow Phil on Instagram

Watch Phil’s weekly videos on YouTube

Is your vision really inspiring you?

By Your Business Quest Podcast

Today let’s explore this crucial question together: Is your vision for your business truly inspiring you?

Because as business owners, we get to set goals, tick boxes, and make things happen—but have you taken a step back to check whether your vision still lights you up?

We’ll focus upon how to make any changes needed to make your vision magical; explore why your vision is the foundation for your goals & how to keep it fresh & aligned with who you are now.

Some of the top tips & highlights are:

  • Why your vision is more than just a set of goals—it’s your guiding compass.
  • How to know if your vision is truly inspiring (goosebumps are a clue!).
  • The power of updating your vision as you grow and evolve.
  • Why being “in action” helps you refine your vision more than endless planning.
  • Lessons I’ve learned about vision from my own career journey, from corporate life to entrepreneurship.
  • How to avoid building a vision based on someone else’s expectations.

Remember, your vision really underpins what you move forward to do in the next chapter of your business – so make sure it’s what keeps you focused, excited & motivated.

And if it’s not giving you that spark, it’s time to update it now!

Enjoy.

Osmaan

Introvert-friendly marketing strategies with Anita Popat

By Your Business Quest Podcast

In this episode, I chat with the brilliant Anita Popat, who’s on a mission to empower introverted business owners—especially women—to market themselves authentically & confidently.

We explore how introverts can embrace their natural energy, ditch the pressure to “perform,” & grow their business with ease.

Anita shares her journey, practical marketing tips, & the importance of aligning strategies to your unique personality.

Whether you’re an introvert or just curious about how to work best with them when collaborating or as your clients, this episode is packed with insights to help you thrive.

Key Takeaways:

  • Energy management is key for introverts—focus on what fuels you.
  • Authentic marketing attracts aligned clients & feels effortless.
  • Simplify: Choose platforms & strategies that feel right for you.
  • “Recharge cushions” before & after high-energy activities prevent burnout.
  • Being yourself in your marketing builds trust & avoids “catfishing” clients.
  • Align your messaging with your values to stand out & resonate.
  • Repurpose content to reduce overwhelm & maximise impact.
  • Lead with your expertise—clients need to trust your solutions.

Enjoy.

Osmaan

Useful Links:

Take the free Business Magic Scorecard here.

Connect on LinkedIn | Instagram | Facebook |Email me here

Discover your Entrepreneurial Superpower with Wealth Dynamics

Book in for a free Virtual Cuppa here

Connect with Anita on Instagram: @itsanitapopat

Find Anita on LinkedIn: Anita Popat

Download Anita’s free 9 introvert-proof ways to attract dream clients on social media guide here.

How your emotions influence your business

By Your Business Quest Podcast

Let’s explore the role emotions play in shaping your business journey.

Could unresolved emotional baggage be holding you & your business back?

Let’s uncover the impact of your past on your present & future, along with top tips on how to finally break free.

Key Takeaways:

Emotions Shape Your Reality:

Unresolved emotions from the past influence how you think, act, and feel in the present and future.

Warning Signs Matter:

Emotions like anger, sadness, fear, hurt, and guilt are like warning lights—signals that something needs attention.

Autopilot Impact:

Your unconscious mind filters experiences through your past, shaping your current decisions and reactions.

Release the Baggage:

Letting go of emotional weight doesn’t erase memories—it helps you view them without the emotional charge. This can be done easily using the powerful coaching tools of NLP, Time Line Therapy™ & Creating Your Future™ Coaching Processes.

Triggers Highlight Opportunities:

Overreactions to events might indicate unresolved emotions. Use these moments as opportunities to address them.

Smooth the Ride:

Resolving emotional baggage can turn the rollercoaster of business into a more focused and empowered journey.

Foundations First:

Addressing emotions clears the way for authentic goal-setting and effective strategies.

Take Action:

Growth starts with acknowledging what’s holding you back and taking steps to deal with it.

If you feel like resistance or past emotions are slowing you down, let’s chat.

Book a free virtual cuppa with me and discover how to let go of what’s holding you back—for good.

Enjoy.

Osmaan

Why mindset & strategies both matter with Teresa Heath-Wareing

By Your Business Quest Podcast

Welcome to another episode of Your Business Quest! Today, I’m joined by Teresa Heath-Wareing, an online business, marketing, and mindset strategist.

Together we discuss the importance of focusing on both your mindset & strategies as a business owner, plus we share our personal experiences of growing our businesses, whilst also helping others to do the same.

Key Takeaways:

Own Your Journey:

Take responsibility for your wins and lessons. Growth comes from learning and adapting.

Mindset is Continuous:

Mindset work never ends. Each new level brings fresh challenges to tackle.

Action Matters:

Balance mindset work with strategic action to see real progress.

Stick to What Works:

Don’t chase every new strategy. Refine and master what aligns with you.

Embrace Your Season:

Recognise when to push forward and when to step back. Honour your personal and business seasons.

Know Your Entrepreneurial Superpower®: Align your work with your strengths for maximum impact and joy. Teresa brings to life the power of knowing her Star profile from Wealth Dynamics.

Be Brave:

Take small, bold steps that lead to growth and new opportunities.

Quality Problems:

Growth brings better challenges. Stay resilient and keep moving forward.

Consistency Wins:

Daily actions build the foundation for long-term success.

Choose Consciously:

Make intentional decisions & accept their outcomes.

Enjoy.

Osmaan

Useful Links:

Take the free Business Magic Scorecard here.

Connect on LinkedIn | Instagram | Facebook |Email me here

Discover your Entrepreneurial Superpower with Wealth Dynamics

Book in for a free Virtual Cuppa here

Connect with Teresa on Instagram & LinkedIn here

Teresa’s website: https://teresaheathwareing.com/

How to play to your strengths

By Your Business Quest Podcast

Today let’s explore why playing to your strengths as a business owner is a game-changer & can help reduce chaos & confusion.

I share why understanding your unique Entrepreneurial Superpower®, revealed through the Wealth Dynamics profiling system, can transform how you approach business, making it simpler, more enjoyable, and more successful.

Key Takeaways:

Business Can Be Simple:

I know from experience that for established experts like us, business doesn’t have to feel complicated. When we align our actions with our natural strengths, it can feel more effortless.

Recognise Your Entrepreneurial Superpower®:

Every business owner has one. Knowing yours helps you focus on what truly makes you effective. I explain why I’m so passionate about the Wealth Dynamics profile and how it identifies the eight entrepreneurial types: Creator, Star, Supporter, Mechanic, Trader, Lord, Accumulator, and Deal Maker.

Real-Life Client Insights:

Hear stories of clients who tapped into their Entrepreneurial Superpower®  to overcome challenges, highlighting why what works for one person might not work for another.

Statistics & Observations:

Over the past 12 years, I’ve used Wealth Dynamics with more than 774 clients.

I reveal the distribution of these profiles and what that means for choosing the right business strategies.

Avoiding the Cookie-Cutter Trap:

See how knowing your profile helps you filter out strategies that don’t align with your strengths, helping you avoid being swayed by advice that isn’t right for you.

My Personal Reflections:

As a Trader profile myself, I share how this shapes my coaching style—grounded, detailed, and supportive. You’ll hear why it’s important to question, adapt, and lean into your strengths, instead of simply copy what others are doing.

The Importance of Alignment:

Embracing your Entrepreneurial Superpower® reduces confusion, chaos, and struggle, making your business journey smoother, more aligned, and more fun.

Why This Matters:

When you understand and apply your Entrepreneurial Superpower®, you make better business decisions, focus more effectively, and grow sustainably. It’s not just about what you do but how you do it. Aligning your actions with your strengths lets you move forward with more confidence and clarity.

Enjoy.Osmaan

Resilience, purpose & legacy with Adelle Martin

By Your Business Quest Podcast

We all know resilience is essential for every business owner, but I was honestly left incredibly moved, humbled & inspired after this raw & real conversation with Adelle Martin.

Adelle took us through her powerful journey from rising up as an incredible leader in the corporate world to feeling it all start to crumble as she experienced early-onset menopause in her 40s. This turning point led her to take a brave new career path, leaving the corporate world to start her own business as an executive coach & advocate for women navigating menopause.

Then, life threw Adelle a new challenge. Following a life-altering & incurable cancer diagnosis, she did what so few could do. Instead of letting it stop her, Adelle used it to fuel her mission & purpose. She’s channeling her experience & Entrepreneurial Superpower® to create Stronger Together Through Cancer—a social enterprise supporting small business owners facing cancer, ensuring they have the resources to sustain their businesses during tough times.

I promise that after listening to this conversation, you’ll have a whole new appreciation for knowing your ‘why’ & building a legacy.

Key Topics & Takeaways:

Adelle’s Corporate Journey & Transition to Entrepreneurship: Hear how Adelle rose through corporate leadership in finance & HR before her personal experiences—and the mission to support women’s health—led her to establish her own business focused on empowering women through menopause.

Facing a Cancer Diagnosis: Adelle shares the impact of her incurable diagnosis, her challenges within the healthcare system, & how she created purpose in the face of uncertainty.

Supporting Business Owners Through Cancer: Inspired by her own journey, Adelle founded Stronger Together Through Cancer, a social enterprise dedicated to helping small business owners facing cancer access resources & keep their businesses running.

Building Resilience & Leaving a Legacy: Adelle’s mission highlights the strength of resilience, guiding business owners to make informed & empowered decisions rather than choices driven by fear.

Leveraging Her Wealth Dynamics Profile: As a “Lord” profile, Adelle draws on her strengths in analytics & structure to create impactful initiatives. Knowing her Entrepreneurial Superpower® has helped her lead & adapt through each new challenge in both corporate & business ownership.

The Power of Community & Support in Business: Adelle’s story underscores the importance of community and accessible resources for business owners, especially when personal health intersects with professional responsibilities.

What if you didn’t care so much?

By Your Business Quest Podcast

“What if you didn’t care so much?”

Specifically, what if you stopped worrying about what your peers or others in your industry think & focused more of your time & energy on what truly matters—your clients, your business, and your unique journey?

Let’s explore the power of letting go of external pressures & how freeing yourself from unnecessary comparisons can help you to experience even more growth.

Inspired by the quote, “I’m not afraid to be seen trying,” can help us to embrace the courage to stay in your own lane, trust your Entrepreneurial Superpower®, and focus on your vision, goals, and values.

Key Takeaways:

• Understand what “not caring” truly means—it’s not about indifference, but about shedding unnecessary comparisons.

• As an expert, only you truly know your vision and goals, so staying in your lane is key to success.

• Embrace the courage to be seen ‘trying’—let go of fear & judgment from others in your industry.

• Your peers are not your benchmark; your own progress & the impact you have on your clients matter most.

• Focusing on your clients’ needs is the core of your business, while letting go of external validation fuels creativity and growth.

• Innovation often comes when you ignore what’s “expected” & instead focus on what feels right for your unique path.

• Celebrate your wins, big or small, without comparing them to others in the industry.

If you’ve ever struggled with worrying about what others think, this episode will guide you to shift your focus, tap into your own entrepreneurial strengths, & create without the weight of external pressures.

Here are three reflection questions that will help you even more:

·     Who are you really doing this for?

·     Are you proud of what you’re building?

·     What could you achieve if you didn’t care what others thought?

Enjoy.

Osmaan

How to price confidently & profitably with Sally Farrant

By Your Business Quest Podcast

In today’s episode, we’re diving into a topic that’s crucial but often feels a bit intimidating: pricing. But don’t worry—pricing expert Sally Farrant, aka The Pricing Queen, is here to make it all feel a lot less daunting.

With over 25 years of experience in accountancy, Sally’s mission is to help business owners like you get a firm grip on your numbers and price with real confidence.

She breaks down how small tweaks in your pricing strategy can lead to big changes in what lands in your pocket.

Plus, we get into those mindset blocks that can hold many business owners back from charging what they truly deserve.

In this episode, Sally & I chat about:

·     Why pricing is the most powerful lever you can pull in your business

·     Common pricing mistakes entrepreneurs make—and how to avoid them

·     How to shift from time-for-money pricing to value-based pricing

·     The power of niching & personal branding when it comes to pricing

·     Practical tips for knowing when (and how) to raise your prices

·     How Sally has embraced her Entrepreneurial Superpower® by tapping into her Wealth Dynamics Lord profile

·     Why discounting can actually hurt your business

·     And most importantly, how to build a business that truly works for YOU!

This conversation is packed with actionable insights that’ll get you rethinking your pricing strategy, so you can confidently transform your bottom line and make pricing decisions with clarity.

Enjoy.

Osmaan

Useful Links:

Take the free Business Magic Scorecard here.

Connect on LinkedIn | Instagram | Facebook |Email me here

Discover your Entrepreneurial Superpower with Wealth Dynamics

Book in for a free Virtual Cuppa here

Connect with Sally on Instagram & LinkedIn here

Calculate your hourly rate & maximise your time

By Your Business Quest Podcast

Ever wondered if you’re spending your time wisely in your business?

Well, you’ll want to calculate your real hourly rate to help you decide!

In this podcast episode, I’ll share a simple yet eye-opening exercise that shows you whether the tasks you’re doing are truly worth your time.

You’ll understand how knowing your hourly rate can be a game-changer in identifying where you’re wasting time, where you could delegate, and how to better focus on high-impact activities that align with your strengths.

If you’re tired of feeling busy but not productive, this episode will give you the tools to rethink how you value your time and, ultimately, your business.

What You’ll Learn in This Episode:

  • Why Knowing Your Real Hourly Rate Matters:

Understand why this simple calculation can transform the way you manage your time and business activities.

 

  • How to Calculate Your Hourly Rate:

I’ll walk you through the straightforward formula for figuring out your rate based on your revenue goals and preferred work schedule.

 

  • The Impact of Understanding Your Value:

See how this insight can reveal if you’re undercharging, overworking, or wasting time on tasks that could be delegated.

 

  • Practical Ways to Apply This Knowledge:

Learn how to use your hourly rate to make smarter decisions about which tasks to keep, outsource, or eliminate from your schedule.

 

  • The Importance of Playing to Your Entrepreneurial Superpowers®:

I bring to life why it’s important to align your time with your Wealth Dynamics profile and strengths to ensure you’re focused on high-value activities that bring the most growth.

 

Enjoy & let me know what insights this gives you.

Osmaan