Your Business Quest Podcast

“I think it’s really hard to quit something that’s successful.”

In this episode, we dive deep into the courageous journey of Jess Lorimer, a highly successful business-to-business sales expert.

Jess shares how she made a bold decision to completely reinvent her thriving business because it wasn’t fitting with what she really wanted anymore.

She ultimately chose to become a “category of one” rather than trying to be everything to everyone.

Trust me, this episode is a must-listen for any business owner who has ever felt the pull to pivot in their business, even when things are going well.

Key conversation points:

1. The Decision to Reinvent:

– Jess reflects on her journey of running a successful business called Smart Leader Sell but feeling disconnected from it by 2019. She describes how she realised that her business no longer brought her joy, even though it was financially successful. This realisation led her to make the courageous decision to reinvent her business from the ground up.

2. Aligning Business with Personal Values & Entrepreneurial Superpower:

– Jess emphasises the importance of aligning your business with your core values and strengths. She shares how she wanted to focus on what truly brought her joy—working with corporate clients and helping entrepreneurs sell to larger organisations. This shift allowed her to create her next evolution of her business, so that it was not only successful but also deeply fulfilling. She also shares show she’s been able to use her Creator Wealth Dynamics profile to help her to make that happen.

3. The Challenges of Quitting Success:

– One of the hardest parts of Jess’s journey was the decision to leave behind a business that was already thriving. She opens up about the guilt and fear that came with this decision, particularly the concern that she was letting down her clients. Despite these challenges, Jess knew that she had to make the change to pursue her true passion and strengths.

4. Becoming a “Category of One”:

– Jess explains her philosophy of becoming a “category of one” – creating a unique space in the market where she could stand out as the go-to expert in her field.  This involved narrowing her focus and doubling down on what she does best, rather than trying to be all things to all people.

5. Advice for Business Owners:

– We discuss the importance of regularly reassessing our business to ensure it aligns with our personal values and goals. We chat about how small tweaks, as well as major pivots, can help business owners like you to stay on a path that feels authentic and fulfilling.

Enjoy.

Osmaan

In this episode, together let’s dive deep into the often-overlooked, yet crucial phase of business growth—figuring out what’s next.

As a business owner, it’s easy to get comfortable with what’s working, but what happens when you’re ready to uplevel your business?

This is where many business owners hit a roadblock, feeling both the excitement and fear of breaking what’s working, while also avoiding stagnation.

Join me as I share my personal journey to find clarity by taking a solo adventure in a campervan up to the Scottish Highlands, plus top tips from being in the corner of many established business owners who are going on their ‘what’s next?’ journey.

From understanding your next chapter vision to embracing the evolving nature of your entrepreneurial journey, this episode is packed with insights to help you navigate the sometimes turbulent, yet exciting process of upleveling your business.

Whether you’re looking to make small tweaks or big changes, this episode is designed to guide you toward making intentional, values-aligned decisions for your business’s future.

Key Takeaways:

·     The Reality of Upleveling:

·     Upleveling can feel scarier than starting your business because you have more at stake. The key is balancing growth without disrupting what’s working well.

·     Your Next Chapter Vision:

·     Your next steps don’t have to be drastically different, but they must be intentional. Reflect on what’s working, what needs refining, and what no longer aligns with your values or goals.

·     The Power of Reflection:

·     Taking time away from your day-to-day environment can be transformative.

·     Avoiding Generic Solutions:

·     Cookie-cutter approaches won’t cut it at this stage of your business. Your growth strategy must be tailored to your unique strengths, values, and vision.

·     Embrace the Excitement:

·     Upleveling your business is not just about change; it’s about becoming more aligned with who you are and what you want to achieve.

·     Embrace the journey, and don’t rush the process.

Enjoy.

Osmaan

In this episode we dive deep into the world of client & membership experiences with the incredible Sam Hill, a seasoned business owner turned membership expert.

Sam shares her invaluable insights on how to avoid common pitfalls and create a membership experience that clients are genuinely excited to be a part of.

You’ll also hear how to keep your clients engaged and connected.

This episode will help you whether you have a membership or not!

Key Takeaways:

• Personal Connections Matter: Why treating clients like numbers is a surefire way to lose their engagement.

• Simplify Your Offerings: How overloading clients with content can overwhelm them and what you can do to keep them coming back.

• Sam’s Journey: From owning a bricks-and-mortar wool shop to becoming an expert in online communities and membership management.

• The Power of a Supporter: How Sam’s natural ability to connect with people has shaped her business success, by using her Supporter Wealth Dynamics profile … i.e. her Entrepreneurial Superpower.

• Business Lessons: Why it’s crucial to ask for help when needed and how building the right team can transform your business.

• What’s Next: Sam’s exciting plans to expand her business and the launch of a new agency focused on community management.

Enjoy!

Osmaan

Join me as I bring to life a story from a nursery school trip that unexpectedly led to a conversation with a fellow business owner, reminding us all that what we do today really counts.

She asked me:

“What was the one thing that really made the difference for you when growing your business?”

and my answer was …

There wasn’t just one thing!  It’s the small actions we take daily that truly drive success & growth.

I hope it helps you to avoid the ‘One big thing mentality’ & instead focus on taking action today, so that it can help you predict what results you experience over the next 90 days & beyond!

Enjoy.

Osmaan

In this episode, I have a great conversation with Janine Coombs, a marketing coach specialising in service offer positioning. Janine shares her journey from the corporate world to becoming a marketing coach, revealing how she helps coaches and consultants earn more from their one-to-one services without burning out.

From facing the fear of judgment to making offers sizzle, Janine Coombs’ journey is a true testament to the power of perseverance & owning your expertise.

Listen in as Janine and I chat about the ups and downs of her entrepreneurial path, the importance of effective messaging; pricing; positioning, and practical advice for business owners looking to make their offers irresistible & really sizzle.

Key highlights:

1. The Journey to Entrepreneurship:

–      Janine’s background in corporate marketing and her transition to becoming a business owner.

–      The iterative process & path that she took to establish her business.

2. Overcoming Challenges:

–      The reality of marketing your own business versus helping others to do so.

–      Why you shouldn’t charge your worth & what to do instead.

–      How niching too quickly isn’t always sensible.

3. Effective Messaging:

–      The importance of clear messaging and how it resonates with your target audience.

–      Common pitfalls in messaging and how to identify where your real issues may be.

4.  Crafting Irresistible Offers:

–      Janine’s Sizzling Hot Offer Creation Process and the three Ps: Promise, Package, and Price.

–      Tips for testing & refining offers quickly to see real-time feedback.

5. The Role of Patience and Persistence:

–      Janine’s advice on being patient & celebrating small wins.

–      The importance of an outside perspective in identifying & solving business challenges.

6.  Visibility and Personal Branding:

–      How Janine didn’t let her fear of visibility stop her from putting herself out there and the impact of authentic personal branding.

–      The journey from being camera-shy to creating engaging and memorable video content.

7.  Embracing Your Entrepreneurial Superpower:

–  How Janine uses her Creator profile from Wealth Dynamics to help make decisions on what to do & not do in her business.

Enjoy

Osmaan

In this episode, you’ll get to hear from Rachel Spencer, a coach specialising in supporting small business owners in the pet industry.

Rachel shares her journey from freelance journalism to coaching, offering invaluable insights into raising your profile, boosting visibility, and mastering self-promotion.

Tune in to discover practical tips and strategies to help your own business thrive.

Key Takeaways:

• Rachel’s Journey: Discover how Rachel transitioned from a freelance journalist to a pet industry coach and the organic growth of her niche business.

• Importance of Visibility: Learn why visibility is crucial for pet business owners and how to effectively promote yourself and your services.

• Owning your Entrepreneurial Superpower: Rachel brings to life her Creator profile from the Wealth Dynamics profile system & how she’s used that in her business growth journey.

• Niche Marketing: Understand the power of niching down and focusing on a specific market segment for better business outcomes.

• Self-Promotion Tips: Gain practical advice on overcoming the fear of self-promotion and making your business stand out.

• Client Success Stories: Hear inspiring stories of Rachel’s clients who have achieved significant milestones through her coaching.

Enjoy.

Osmaan

In this episode, I bring to life a powerful approach to goal setting that can sometimes seem counterintuitive – but it really works!

It’s based upon the philosophy shared by Roger Hamilton around:

‘When you focus on the WHAT & WHEN, then the WHO & HOW show up much more easily’.

Together let’s delve into how this method can transform your business and make the journey towards your goals more enjoyable and flexible.

Because by letting go of the need to control every detail and allowing the right people and opportunities to show up, you can make the next chapter of your business growth journey even more enjoyable.

Enjoy.

Osmaan

In this episode, Jenny Plant shares her journey from leaving the corporate world to running her own successful training company, Account Management Skills Limited.

Her journey is filled with insightful lessons & inspiring moments, including making a tough but important decision to pivot what she was doing & going all in to focus upon one niche, which aligned more with her expertise & strengths.

Key Takeaways:

• Embrace Change: Understand that pivoting is a natural part of the entrepreneurial journey and can lead to more aligned success.

• Focus on Your Strengths & Entrepreneurial Superpower: Use tools like the Wealth Dynamics Profile to identify and leverage your unique strengths in business & how Jenny has embraced her Star profile.

• Stay True to Your Vision: Align your business pivots with your core values and long-term goals for sustained success.

• Build a Support Network: The importance of having mentors, coaches, and a supportive team to guide you through pivotal decisions.

Enjoy.

Osmaan

Let’s explore how your money stories and beliefs shape your reality, goals, decisions, and actions in business.

Join me for a real conversation about the powerful role money plays in our lives and businesses.

We’ll dive into how our past experiences and unconscious beliefs can either propel us forward or hold us back.

This episode is packed with insights and practical tips to help you transform your relationship with money & your business growth.

Key Takeaways:

Recognise Your Money Stories:

• Begin to notice the narratives you have about money.
• Understand how these stories influence your financial decisions.

Emotional Impact of Money:

• Identify the emotions money evokes in you.
• Learn how these emotions can affect your business actions and outcomes.

Case Studies and Personal Experiences:

• Real-life examples of clients overcoming money blocks.
• Personal examples illustrating the journey to a healthier money mindset.

Transforming Money Beliefs:

• Practical techniques for shifting negative money beliefs.
• Use of Neuro-Linguistic Programming (NLP) to reframe your mindset.

Avoiding Projections:

• Ensure you are not projecting your own money beliefs onto clients.
• Understand the diverse values people place on money and services.

Setting Meaningful Financial Goals:

• Importance of attaching purpose to your financial targets.
• How having a meaningful reason can motivate you to achieve your goals.

Continuous Monitoring:

• Keep an eye on new money stories that may develop as you grow.
• Be mindful of how your financial beliefs evolve with your business.

Practical Action Steps:

• Self-reflect on your current money stories and their impact.
• Reframe negative beliefs and set purpose-driven goals.
• Engage with others to share and learn about different money perspectives.

Enjoy.

Osmaan