In this episode, I have a great conversation with Janine Coombs, a marketing coach specialising in service offer positioning. Janine shares her journey from the corporate world to becoming a marketing coach, revealing how she helps coaches and consultants earn more from their one-to-one services without burning out.
From facing the fear of judgment to making offers sizzle, Janine Coombs’ journey is a true testament to the power of perseverance & owning your expertise.
Listen in as Janine and I chat about the ups and downs of her entrepreneurial path, the importance of effective messaging; pricing; positioning, and practical advice for business owners looking to make their offers irresistible & really sizzle.
Key highlights:
1. The Journey to Entrepreneurship:
– Janine’s background in corporate marketing and her transition to becoming a business owner.
– The iterative process & path that she took to establish her business.
2. Overcoming Challenges:
– The reality of marketing your own business versus helping others to do so.
– Why you shouldn’t charge your worth & what to do instead.
– How niching too quickly isn’t always sensible.
3. Effective Messaging:
– The importance of clear messaging and how it resonates with your target audience.
– Common pitfalls in messaging and how to identify where your real issues may be.
4. Crafting Irresistible Offers:
– Janine’s Sizzling Hot Offer Creation Process and the three Ps: Promise, Package, and Price.
– Tips for testing & refining offers quickly to see real-time feedback.
5. The Role of Patience and Persistence:
– Janine’s advice on being patient & celebrating small wins.
– The importance of an outside perspective in identifying & solving business challenges.
6. Visibility and Personal Branding:
– How Janine didn’t let her fear of visibility stop her from putting herself out there and the impact of authentic personal branding.
– The journey from being camera-shy to creating engaging and memorable video content.
7. Embracing Your Entrepreneurial Superpower:
– How Janine uses her Creator profile from Wealth Dynamics to help make decisions on what to do & not do in her business.
Enjoy
Osmaan
Useful Links:
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Janine’s Website
Download the Charge More Guide here
Connect with Janine on LinkedIn
